AI readiness in primary care | Partner news | Newsmakers: PCPs, surgeons, Salesforce, more

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AI readiness in primary care | Partner news | Newsmakers: PCPs, surgeons, Salesforce, more

Friday, February 28, 2025
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Primary care is primed for AI. But is AI aligned with primary care?

Fewer than one-third of primary care clinicians have a say in selecting the AI products their institutions expect them to fold into their clinical workflows. That’s a problem. 

Why? Because the degree to which AI tools get appropriately deployed in real-world settings depends greatly on buy-in levels from end-users. And technology resistance can fester and spread among workers in any field who feel changes have been foisted on them from above.  

The conductors of a new survey—the nonprofit org Rock Health and the American Academy of Family Physicians—make the point in a report published Feb. 24. 

The survey went out last fall to more than 1,200 family doctors and other PCPs. Here are excerpts from the report. 

1. Family physicians and other primary care providers (PCPs) are actively exploring AI both personally and professionally. 

Half of respondents reported having used AI tools for at least one use case at work. Some 62% said they use generative AI tools like ChatGPT outside of work; among those that haven’t, 80% expressed a desire to do so.

‘We might have expected that residents and early-career physicians (those within 10 years post-residency) would lead the charge adopting AI tools. However, early-career respondents were no more likely to have tried AI solutions than their more established colleagues.’

2. Close to 1 in 5 PCPs use AI tools daily in their personal lives.

This outpaces the adoption rate of the general U.S. population, where only 6.4% report daily personal AI use.

‘Workwise, more than 90% of survey respondents have tried or are open to trying a variety of professional AI categories—including more nascent AI use cases such as behavioral health support and population health management.’

3. Most PCPs have limited influence over the AI tools available in their practices. 

Almost two-thirds, 65%, said they have limited or no input on AI purchasing decisions. The gap between AI buyers and users isn’t entirely surprising considering how the practice landscape has shifted from physician-owned and -led practices toward more of an employment model.

‘Given the high costs, inherent risks and desire for consistency across organizations, top-down decision making is the norm. However, this also creates vulnerability: AI’s long-term success in primary care will ultimately depend on the buy-in of those using the tools.’

4. PCPs are optimistic about some aspects of AI but skeptical about others. 

Many said they believe AI will improve their own clinical efficiency over the next three  years, mainly by improving time to diagnosis (73% expect positive impacts), diagnostic accuracy (66%), and appropriateness of treatment plans (66%). Most expect AI will improve their wellbeing (70%) and workload (66%).

‘Despite these expected benefits, respondents are skeptical that patients will experience the same upside. About half said they don’t expect gains from AI to positively impact patient satisfaction (47%), the personalization of care (52%) or clinician-patient relationships (55%) over the next three years.’

5. Family physicians and other PCPs are concerned about AI in the workplace. 

Eighteen percent fear that AI will have negative or very negative impacts on their job security, while another 52% are still unsure. Eighty-one percent want more training to fully trust AI solutions at work, signaling hesitancy to adopt these tools into their workflows. 

‘Nearly 70% also want medico-legal protections before they trust AI tools and 64% want education on legal, liability, and malpractice risks—likely reflecting concerns about increased liability. Meanwhile, 68% are looking for ethical guidelines on how to best use AI in their practice.’

In their concluding section, the authors note that 39% of respondents reported burnout—and most of them seem open to trying new tools for relief. 

“That said, trying is different than fully trusting, and most want additional training and legal protections before embracing AI,” the authors reiterate. More:

‘Since most physicians and other clinicians aren’t involved in AI purchasing and rollout, sustaining adoption will require concerted efforts to actively engage the clinical workforce.’

Full survey report here.

 

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Artificial intelligence AI in healthcare

Healthcare AI newswatch: Surgical symphonies, integrated intelligence, generalist AI, more

Buzzworthy developments of the past few days. 

  • The use of AI by primary care providers is a hot topic. Which is to say Rock Health and the AAFP aren’t the only ones scrutinizing the field. A separate survey by the nonprofit innovation lab Phyx Primary Care finds ambient AI significantly cutting the time and burden long associated with documentation duties. Phyx also notes PCPs automatically relieved of those tasks feel less rushed. As a result they’re completing their visit notes on time and spending a lot less time after hours catching up. They’re also enjoying a meaningful reduction in burnout and an outsize boost in job satisfaction. “We hypothesize this is because burden relief and a sense of hope are both highly desired and way overdue,” Phyx analysts write in their survey report. “The richer the patient interaction, the richer the clinical note and the better the primary care experience.” The survey heard back from 116 PCPs who used an AI scribe for at least a month. Respondents represented small independent practices, primary care organizations and large health systems. Full report here
     
  • The surgeon is only one member of a team in the OR. This matters to those who’d like to perform surgery as a kind of symphony. One such healthcare professional is Robert Masson, MD. The Florida neurosurgeon leads a startup called eXeX, which leverages Apple Vision Pro to bring AI and mixed reality into the surgery suite during spinal reconstructions. His experience with healthcare AI is one of four spotlighted by Newsweek Feb. 24. The eXeX product gives users a real-time virtual checklist right at the operating table. This function in action, Masson tells the newsweekly, helps create a “stress-free, effortless team-flow state.” And by the way, Newsweek is hosting an awards program for AI innovators. Its AI Impact Awards will culminate with a summit in June. Learn more about that here
     
  • Healthcare AI can do more than just assist with clinical activities and administrative tasks. It can also help surveil diseases across populations, separate medical facts from popular falsehoods, detect health-insurance fraud and buttress healthcare cybersecurity. An industry expert blogs about these non-obvious use cases at StateTech, which is hosted by the tech vendor CDW. “There’s nothing easy or simple about change, and introducing AI into public health initiatives is no different,” writes CDW tech exec Peter Dunn. “But the genie is out of the bottle, and it can’t be put back in.” 
     
  • The emergence of generalist AI ‘marks a fundamental shift in medical technology.’ Unlike “narrow” AI systems designed to handle specific duties, generalist AI is characterized by “the ability to handle a variety of tasks with minimal or no reliance on specialized training or specially labeled data designed for each specific task.” The distinction and its ramifications for reimbursement are fleshed out in a paper published Feb. 26 in NPJ Digital Medicine. As U.S. healthcare continues striving to balance innovation with acceptable risk, the authors write, fresh goals must be calibrated to develop reimbursement models that “recognize the transformative potential of generalist AI while maintaining the highest standards of patient care and system sustainability.” The authors are Arjun Mahajan of Harvard and Dylan Powell of the University of Stirling in the U.K. Read the piece
     
  • And what are we talking about when we talk about integrated intelligence? A subject-matter expert at Medical Product Outsourcing answers with an illustrative example. Imagine a modern glucose monitoring system for managing diabetes, suggests the writer, Mike King. These sophisticated devices don’t just measure blood glucose levels, he continues. They also analyze patient activity patterns, meal timing and physiological responses to automatically adjust insulin delivery. “The system’s intelligence,” King explains, “comes from its ability to learn from individual patient experiences, aggregate data across user populations and continuously refine its algorithms for better outcomes.” The piece looks at how integrated intelligence may revamp the way medical devices are initially developed and continuously refined. Read it here
     
  • The world’s biggest supplier of software for managing customer relationships is expanding its healthcare AI offerings. Salesforce announced updates Feb. 28, saying its Agentforce for Health suite will help providers and payers build AI agents for all sorts of activities. These include checking coverage, facilitating prior authorizations, identifying clinical trial sites and, more broadly, easing the staffing shortage in healthcare. Salesforce says the system can “reason and take action, pulling information from an organization’s website, knowledge repository, EHR or approved scientific publications in real time to provide faster service.” The company has spread out its announcement in several items here
     
  • Watch for healthcare AI to combine with IoMT in new and exciting ways this year. The latter stands for the Internet of Medical Things. That’s the digital ecosystem that lets wireless and remote healthcare devices communicate online, allowing medical data to be analyzed quickly and nimbly. Its market is expected to grow from $79.6 billion last year to $97.7 billion this year. And it’s one of five AI innovations that, according to Forbes contributor and vendor CEO Alexander Podgornyy, will “redefine healthcare” in 2025. See what else makes his list here
     
  • Recent research in the news: 
     
  • Notable FDA approval activity:
     
  • Funding news of note:
     
  • From AIin.Healthcare’s news partners:
     

 

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