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Thursday, November 14, 2024
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AdvaMed itemizes AI imperatives for ‘the entire healthcare ecosystem’

Attention all professionals involved in the development, marketing, purchasing, implementation or oversight of medical technologies equipped with AI and machine learning: You owe it to healthcare consumers to keep certain principles top of mind in everything you do with these technologies. 

The principles, eight in number, are laid out in a white paper posted by the largest medical device association in the world. 

“The entire healthcare ecosystem should be aware of the opportunity to better serve patients while sharing in the commitment to protect safety, security and privacy through responsible development of AI,” explains the association, D.C.-based AdvaMed. “These stakeholders include but are not limited to patients, healthcare professionals, healthcare providers, IT system integrators, health IT developers, IT vendors, medical device manufacturers and regulators.” 

Here are excerpts from five of the eight must-do’s on AdvaMed’s mind. 

1. Leverage existing regulatory frameworks and promote international alignment to ensure timely patient access to innovative AI/ML-enabled medical technologies.

The current premarket and postmarket regulatory frameworks are “fully able to ensure the safety and effectiveness of AI/ML-enabled devices, whether they use locked or adaptive AI algorithms,” the authors write. More:  

‘FDA’s oversight is guided by a risk-based framework that includes a rigorous premarket review process that assesses medical device performance, reliability and safety, as well as extensive postmarket monitoring and surveillance requirements after devices are authorized for sale.’

2. Protect privacy of patient data with transparency and consent.

The data required to build AI models and deliver AI-enabled solutions “should be collected transparently with appropriate informed notice and authorization,” AdvaMed states. 

‘Technology innovators should protect patient privacy in compliance with all applicable data privacy laws and regulations and implement industry best practices, international consensus standards and organizational measures to ensure data security, integrity and confidentiality.’

3. Enable access to data and utilization for the benefit of patients.

“There should be a clear definition of which stakeholders may access patient data and for what purpose(s),” the authors argue. “Adherence to the highest ethical and trustworthy standards in management of data should be prioritized.” 

‘Healthcare stakeholders, innovator personnel and external vendors should collaborate to deliver a clear understanding about what data is collected, how it is being used and how it is being protected.’ 

4. Develop and deploy AI/ML-enabled solutions responsibly and mitigate against unwanted bias in AI/ML-enabled medical technologies.

To identify and address potential unwanted bias in AI-enabled devices, “high-quality and representative data sets of the target patient groups are essential,” the authors maintain. “Manufacturers can mitigate unwanted bias prior to product release through careful and thorough data collection, analysis and curation.” 

‘Once on the market, ongoing monitoring, evaluation and/or validation may be needed. Manufacturers are responsible for postmarket requirements after deployment, and for reporting problems to the FDA to ensure continued safety and effectiveness.’

5. Promote access to and the adoption of AI technologies to serve patients.

“The current CMS reimbursement framework is based on a statutory foundation that did not contemplate the need to capture coverage, coding or payment for these types of new diagnostics and therapeutic technologies, including algorithm-based healthcare services.”  

‘Reimbursement frameworks should be established to capture the full value of new AI-enabled technologies, including the long-term financial savings associated with better health outcomes and earlier detection of diseases and the efficiencies gained by healthcare providers.’

Also on AdvaMed’s hit list: 

  • Leverage AI-enabled and digital health solutions to facilitate and promote access to health care in rural and under-served communities to improve health equity.
     
  • Educate the public, patients, and clinicians on the roles and value of AI/ML-enabled health technologies while prioritizing clinician and user training in AI/ML-enabled technologies.
     
  • Deliver transparency, essential to patient-centered care, that contains the appropriate level of information necessary to ensure the safe and effective use of the device.

Download the full paper

 

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Industry Watcher’s Digest

Buzzworthy developments of the past few days.

  • Working with Medicare Advantage insurance plans is like playing poker in the Wild West. And it’s gotten a lot harder to win “since the cowboys started using AI.” The colorful quote is from a hospital executive who spoke with Newsweek about the trend. The outlet also points to a Senate subcommittee report noting that human reviewers assisted by AI models—especially those that produce big savings—“could be pressured to follow the predictive technologies’ recommendations.” Read the whole thing
     
  • Physicians wishing they could try AI products before buying them have a new way to do so. It’s the Healthcare AI Challenge. Hosted by Mass General Brigham in collaboration with Emory Healthcare and the Universities of Wisconsin and Washington, the initial phase of the project is focusing on radiology. Fittingly, it will feature input from the American College of Radiology. Participating AI shoppers will have a chance to assess products for image interpretation and various other clinical tasks in a virtual environment. The idea is to “put clinicians in the driver’s seat,” says Keith Dreyer, DO, PhD, chief data science officer at Mass General Brigham. The experience will allow clinicians to “evaluate the utility of different AI technologies and, ultimately, determine which solutions have the greatest promise to advance patient care.” Announcement here, challenge homepage here
     
  • A multi-armed da Vinci robot watched videos of surgeons plying their trade. Now the machine is just as good as the human experts at manipulating a needle, lifting body tissue and suturing incision sites. HealthDay reports that the robot’s “brain” is a GenAI iteration that uses not words but kinematics, which renders motion as math. “All we need is image input, and then this AI system finds the right action,” explains the Johns Hopkins researcher who led the work, adding that the model can even generalize new environments it hasn’t encountered. Get the rest
     
  • Healthcare is one of the most promising and lucrative areas for B2B companies investing in GenAI-driven innovation. Pymnts concludes as much after surveying vendor executives. The outlet found 90% of respondents reporting positive ROIs on GenAI spends they’ve already made. “This is remarkable,” Pymnts points out, “considering technology investments tend to be slow and expensive to implement.” On average, Pymnts says, the surveyed field expects to fully embed GenAI across their businesses in 7.4 years. 
     
  • Q. Who wants ‘sovereign AI’ in healthcare? A. Healthcare people in countries that want to cut their dependence on U.S.-based data centers and, instead, derive their data inputs from local sources. A cloud supplier executive in France tells CNBC it’s seeing strong demand for its European-based infrastructure, and the pull is coming from customers who  “understand the value of having their data in Europe, [where it’s] subject to European legislation.” Similar developments are afoot in Japan, and they’re described in a blogpost from Nvidia. 
     
  • Atlanta is emerging as something of a healthcare AI hotspot. The latest anecdotal evidence supporting the hypothesis comes from the city’s choice of its best new startup. The fledgling company, GenAI Healthcare Inc., has a platform called NexCura. It’s designed to help individuals and enterprises “proactively manage wellness through actionable insights,” according to coverage by regional outlet Hypepotamus
     
  • AI companies helped cause problems with racial bias in healthcare algorithms. And AI companies can help solve them. So states the CEO of a startup working in the healthcare GenAI space. Writing for Stat, the entrepreneur notes that his family has been directly impacted by racial bias in medical technology. The experience helped push him into a “personal quest to make AI more trustworthy.” Racial bias, adds Amber Nigam, founder of Basys.ai, “is a human problem first—and a technology problem only to the extent that humans design our technologies.” 
     
  • A nurse working in neuro-intensive care worries AI may badly wound intuition, skills and training in all nurses. “The reasoning for bringing in AI tools to monitor patients is always that it will make life easier for us,” the healthcare professional tells Coda. “But in my experience, technology in healthcare rarely makes things better. It usually just speeds up the factory floor, squeezing more out of us, so they can ultimately hire fewer of us.” Hear him out
     
  • Recent research in the news: 
     
  • Funding news of note:
     
  • From AIin.Healthcare’s news partners:
     

 

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